26 keywords · click a row to copy
How to use these keywords in your educational content pins
Pinterest rewards keyword placement in five specific spots: pin title, pin description, board name, board description, and image text overlay. For educational content, put your primary keyword in the first 40 characters of the pin title — that's the portion Pinterest weighs most heavily and the only portion that renders on mobile previews. Mention the same keyword once more, naturally, in the first sentence of your description. Then use two or three supporting long-tail keywords from the table throughout the rest of the description. For example, a pin targeting "worksheets for educational content" should also mention "flashcards" and "engaging worksheets" later in the description. Avoid keyword stuffing — Pinterest's spam filters catch repeated exact-match phrases and suppress reach. Finally, place your target keyword in the board name where the pin lives, not just the pin itself. Board-level relevance boosts the pin's authority for that term.
More keyword lists
Teachers
Classroom teachers sharing lesson plans, organization tips, TPT products, and education-specific content.
Homeschooling
Curriculum planning, learning philosophies, printables, and day-in-the-life content for homeschool families.
Kids Activities
Indoor crafts, outdoor play, educational games, and screen-free ideas for toddlers through tweens.
Online Courses
Course creators building, marketing, and selling digital education across professional and hobby topics.
Mom Bloggers
Mothers sharing parenting tips, family routines, meal ideas, and home life content across ages and stages.
Frequently Asked Questions
Focus on one primary keyword and two to three supporting keywords per pin. For educational content, that typically means one broad head term like "educational content ideas" combined with two specific long-tails like "worksheets for educational content". Trying to rank for more than four keywords per pin dilutes relevance and hurts distribution.
Yes — low-volume, low-competition keywords are often the highest ROI choices for a new educational content account. A keyword with 400 monthly searches and low competition converts better than one with 40,000 searches and dozens of established publishers dominating the results. Start with long-tail keywords, build topical authority, then expand to head terms as your account gains trust signals.
Review your top-performing keywords every 60-90 days. Pinterest trends shift fast in educational content — worksheets and flashcards might be the dominant searches today, and something entirely different in three months. Use Pinterest Trends (pinterest.com/trends) to spot rising terms specific to your niche, and rotate a portion of your publishing toward them each cycle.
Create stunning Pinterest pins 10x faster with Pinvine AI
Generate on-brand pin designs, schedule them at the best times, and track what drives clicks — all in one place.
Start FreeFree plan available · No credit card required