Pinterest Statistics by Industry — 2026 Benchmarks | Pinvine

How to read these benchmarks

Every industry report on this site includes four practical sections: key stats (audience size and behaviour), demographics (who you're reaching), engagement benchmarks (average, good, and excellent tiers for saves, CTR, and impressions), and best posting times. Treat the "good" column as the realistic target for a consistent account, and the "excellent" column as what the top 10% of accounts in that industry hit after a year of focused work.

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Food & Beverage

Home Decor

Fashion

Beauty & Cosmetics

Health & Wellness

Fitness

Travel & Hospitality

Weddings & Events

Ecommerce

Retail

Real Estate

Education

Parenting

Arts & Crafts

Photography

Graphic Design

Pet Industry

Automotive

Finance & Insurance

Technology

Luxury Brands

Sustainability

Outdoor Recreation

Entertainment

Publishing

Non-Profit

Restaurant

Salon & Spa

Legal Services

Medical & Healthcare

Architecture

Jewelry

Furniture

Gardening & Landscaping

Music

Sports

Handmade Goods

Digital Marketing

Coaching

Print on Demand

How to read these benchmarks

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