30 keywords · click a row to copy
How to use these keywords in your ecommerce pins
Pinterest rewards keyword placement in five specific spots: pin title, pin description, board name, board description, and image text overlay. For ecommerce, put your primary keyword in the first 40 characters of the pin title — that's the portion Pinterest weighs most heavily and the only portion that renders on mobile previews. Mention the same keyword once more, naturally, in the first sentence of your description. Then use two or three supporting long-tail keywords from the table throughout the rest of the description. For example, a pin targeting "shopify tips for ecommerce" should also mention "product photography" and "optimized shopify tips" later in the description. Avoid keyword stuffing — Pinterest's spam filters catch repeated exact-match phrases and suppress reach. Finally, place your target keyword in the board name where the pin lives, not just the pin itself. Board-level relevance boosts the pin's authority for that term.
Seasonal keyword calendar
Pinterest rewards early publishing for seasonal ecommerce content. Pinners save inspiration weeks before they act, so publishing at the moment of peak demand is already too late. Black Friday: target "promo strategy" content roughly 4-6 weeks before the peak (November). Q4: target "holiday sales" content roughly 4-6 weeks before the peak (October, November, December). Build a quarterly content calendar around these windows and you'll capture the full volume curve instead of just the tail end.
More keyword lists
Etsy Sellers
Handmade, vintage, and print-on-demand shop owners selling on Etsy and their own storefronts.
Digital Products
Printables, templates, courses, ebooks, and other digital-first offers sold directly to consumers.
Small Business
Solopreneurs and small-team owners building brands, marketing, and operations from scratch.
Print on Demand
Sellers of printed shirts, mugs, posters, and merchandise via Printful, Printify, Redbubble, and similar services.
Social Media Marketing
Platform strategy, content planning, analytics, and growth tactics across major social networks.
Frequently Asked Questions
Focus on one primary keyword and two to three supporting keywords per pin. For ecommerce, that typically means one broad head term like "ecommerce ideas" combined with two specific long-tails like "shopify tips for ecommerce". Trying to rank for more than four keywords per pin dilutes relevance and hurts distribution.
Yes — low-volume, low-competition keywords are often the highest ROI choices for a new ecommerce account. A keyword with 400 monthly searches and low competition converts better than one with 40,000 searches and dozens of established publishers dominating the results. Start with long-tail keywords, build topical authority, then expand to head terms as your account gains trust signals.
Review your top-performing keywords every 60-90 days. Pinterest trends shift fast in ecommerce — shopify tips and product photography might be the dominant searches today, and something entirely different in three months. Use Pinterest Trends (pinterest.com/trends) to spot rising terms specific to your niche, and rotate a portion of your publishing toward them each cycle.
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