28 keywords · click a row to copy
How to use these keywords in your small business pins
Pinterest rewards keyword placement in five specific spots: pin title, pin description, board name, board description, and image text overlay. For small business, put your primary keyword in the first 40 characters of the pin title — that's the portion Pinterest weighs most heavily and the only portion that renders on mobile previews. Mention the same keyword once more, naturally, in the first sentence of your description. Then use two or three supporting long-tail keywords from the table throughout the rest of the description. For example, a pin targeting "branding for small business" should also mention "marketing basics" and "scrappy branding" later in the description. Avoid keyword stuffing — Pinterest's spam filters catch repeated exact-match phrases and suppress reach. Finally, place your target keyword in the board name where the pin lives, not just the pin itself. Board-level relevance boosts the pin's authority for that term.
More keyword lists
Ecommerce
Online store owners running DTC, dropshipping, or multi-channel product businesses at scale.
Etsy Sellers
Handmade, vintage, and print-on-demand shop owners selling on Etsy and their own storefronts.
Freelancers
Independent service providers — writers, designers, developers, VAs — building client pipelines.
Coaches & Consultants
Business, life, health, and niche expertise consultants building authority-driven practices.
Social Media Marketing
Platform strategy, content planning, analytics, and growth tactics across major social networks.
Frequently Asked Questions
Focus on one primary keyword and two to three supporting keywords per pin. For small business, that typically means one broad head term like "small business ideas" combined with two specific long-tails like "branding for small business". Trying to rank for more than four keywords per pin dilutes relevance and hurts distribution.
Yes — low-volume, low-competition keywords are often the highest ROI choices for a new small business account. A keyword with 400 monthly searches and low competition converts better than one with 40,000 searches and dozens of established publishers dominating the results. Start with long-tail keywords, build topical authority, then expand to head terms as your account gains trust signals.
Review your top-performing keywords every 60-90 days. Pinterest trends shift fast in small business — branding and marketing basics might be the dominant searches today, and something entirely different in three months. Use Pinterest Trends (pinterest.com/trends) to spot rising terms specific to your niche, and rotate a portion of your publishing toward them each cycle.
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