27 keywords · click a row to copy
How to use these keywords in your freelancers pins
Pinterest rewards keyword placement in five specific spots: pin title, pin description, board name, board description, and image text overlay. For freelancers, put your primary keyword in the first 40 characters of the pin title — that's the portion Pinterest weighs most heavily and the only portion that renders on mobile previews. Mention the same keyword once more, naturally, in the first sentence of your description. Then use two or three supporting long-tail keywords from the table throughout the rest of the description. For example, a pin targeting "finding clients for freelancers" should also mention "portfolio building" and "client-ready finding clients" later in the description. Avoid keyword stuffing — Pinterest's spam filters catch repeated exact-match phrases and suppress reach. Finally, place your target keyword in the board name where the pin lives, not just the pin itself. Board-level relevance boosts the pin's authority for that term.
More keyword lists
Small Business
Solopreneurs and small-team owners building brands, marketing, and operations from scratch.
Coaches & Consultants
Business, life, health, and niche expertise consultants building authority-driven practices.
Graphic Design
Designers sharing branding, logo work, layout tips, and portfolio-building advice for freelancers and creatives.
Bloggers
Content creators running niche blogs, newsletters, and monetized sites across every topic imaginable.
Social Media Marketing
Platform strategy, content planning, analytics, and growth tactics across major social networks.
Frequently Asked Questions
Focus on one primary keyword and two to three supporting keywords per pin. For freelancers, that typically means one broad head term like "freelancers ideas" combined with two specific long-tails like "finding clients for freelancers". Trying to rank for more than four keywords per pin dilutes relevance and hurts distribution.
Yes — low-volume, low-competition keywords are often the highest ROI choices for a new freelancers account. A keyword with 400 monthly searches and low competition converts better than one with 40,000 searches and dozens of established publishers dominating the results. Start with long-tail keywords, build topical authority, then expand to head terms as your account gains trust signals.
Review your top-performing keywords every 60-90 days. Pinterest trends shift fast in freelancers — finding clients and portfolio building might be the dominant searches today, and something entirely different in three months. Use Pinterest Trends (pinterest.com/trends) to spot rising terms specific to your niche, and rotate a portion of your publishing toward them each cycle.
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