27 keywords · click a row to copy
How to use these keywords in your social media marketing pins
Pinterest rewards keyword placement in five specific spots: pin title, pin description, board name, board description, and image text overlay. For social media marketing, put your primary keyword in the first 40 characters of the pin title — that's the portion Pinterest weighs most heavily and the only portion that renders on mobile previews. Mention the same keyword once more, naturally, in the first sentence of your description. Then use two or three supporting long-tail keywords from the table throughout the rest of the description. For example, a pin targeting "content calendars for social media marketing" should also mention "pinterest strategy" and "engagement-driving content calendars" later in the description. Avoid keyword stuffing — Pinterest's spam filters catch repeated exact-match phrases and suppress reach. Finally, place your target keyword in the board name where the pin lives, not just the pin itself. Board-level relevance boosts the pin's authority for that term.
More keyword lists
Bloggers
Content creators running niche blogs, newsletters, and monetized sites across every topic imaginable.
Small Business
Solopreneurs and small-team owners building brands, marketing, and operations from scratch.
Coaches & Consultants
Business, life, health, and niche expertise consultants building authority-driven practices.
Freelancers
Independent service providers — writers, designers, developers, VAs — building client pipelines.
Ecommerce
Online store owners running DTC, dropshipping, or multi-channel product businesses at scale.
Frequently Asked Questions
Focus on one primary keyword and two to three supporting keywords per pin. For social media marketing, that typically means one broad head term like "social media marketing ideas" combined with two specific long-tails like "content calendars for social media marketing". Trying to rank for more than four keywords per pin dilutes relevance and hurts distribution.
Yes — low-volume, low-competition keywords are often the highest ROI choices for a new social media marketing account. A keyword with 400 monthly searches and low competition converts better than one with 40,000 searches and dozens of established publishers dominating the results. Start with long-tail keywords, build topical authority, then expand to head terms as your account gains trust signals.
Review your top-performing keywords every 60-90 days. Pinterest trends shift fast in social media marketing — content calendars and pinterest strategy might be the dominant searches today, and something entirely different in three months. Use Pinterest Trends (pinterest.com/trends) to spot rising terms specific to your niche, and rotate a portion of your publishing toward them each cycle.
Create stunning Pinterest pins 10x faster with Pinvine AI
Generate on-brand pin designs, schedule them at the best times, and track what drives clicks — all in one place.
Start FreeFree plan available · No credit card required