Dimensions
1080 × 1920
Aspect ratio: 9:16
Max file size
100 MB
Supported formats
JPG, PNG, MP4, MOV
Design Tips for Idea Pins
Design for 9:16 vertical, full-bleed
Idea Pins fill the entire mobile screen. Design every frame to use the full 1080×1920 canvas, not a letterboxed portrait inside a square.
Keep text inside the safe zone
The top 220px and bottom 270px of every Idea Pin get covered by Pinterest's UI (username header, engagement buttons). Keep all critical text in the middle 1430px.
First frame is the thumbnail
Whatever you put on frame 1 is what shows up in feeds and search results. Make frame 1 a compelling cover, not a random opening shot.
Include text even on video frames
Most Idea Pin viewers watch with sound off. Subtitles, title cards, and on-screen text aren't optional — they're the difference between a pin that gets watched and one that gets skipped.
Layout Suggestions
- 15-frame recipe walk-through: ingredients → prep → cook → plate → finished.
- 23-frame before/after transformation with a text frame explaining the change.
- 37-frame list pin with one item per frame and a bold number in the top-left.
Other pin types
Frequently Asked Questions
No — Idea Pins don't support external links. They're designed to keep users on Pinterest. Use them for brand awareness and profile discovery, and use standard pins for traffic.
Aim for 3-7 frames. Under 3 feels thin; over 10 loses viewers halfway through. Each frame should hold for 3-5 seconds for text-heavy content, longer for video.
No. Idea Pins build brand presence but don't drive traffic. Most accounts use a 70/30 mix favoring standard pins for the link-out benefit, with Idea Pins supplementing for profile engagement.
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