Dimensions
1000 × 1500
Aspect ratio: 2:3
Max file size
2 GB
Supported formats
MP4, MOV, M4V
Design Tips for Video Pins
Hook in the first 2 seconds
Pinners decide whether to keep watching within the first two seconds. Lead with the end result or the most visually striking frame — not a slow intro.
Add captions — always
85% of Pinterest video plays happen with sound off. Burn captions into the video or use Pinterest's auto-caption feature; a video without text is effectively silent.
Keep it under 30 seconds
15-30 seconds is the sweet spot for Pinterest video pins. Longer videos lose retention fast and hurt your distribution score.
Square cover image for thumbnail
Upload a custom cover image showing the payoff — finished dish, completed outfit, before/after split. The cover sells the click; the video delivers on it.
Layout Suggestions
- 1Ingredient reveal → process → finished dish (12-20 seconds).
- 2Before → during → after transformation cut on hard beats (15 seconds).
- 3Product demo showing 3 features in 10 seconds.
Other pin types
Frequently Asked Questions
15-30 seconds for highest completion rates. Anything over 45 seconds sees drop-off that hurts overall distribution.
On average yes — roughly 2-3x more impressions — but only if the hook is strong. Weak video pins underperform static pins because Pinterest's engagement signals are stricter for video.
Yes, but stagger the re-pins by several days to avoid triggering spam filters, and vary the pin title and description each time.
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