Dimensions
1000 × 1500
Aspect ratio: 2:3
Max file size
32 MB
Supported formats
JPG, PNG
Design Tips for Standard Pins
Stick to 2:3 aspect ratio (1000×1500px)
Pinterest compresses anything outside of 2:3 in feed previews, which cuts off text and reduces impressions. 1000×1500 is the sweet spot: tall enough to command visual real estate, small enough to load fast.
Put your headline in the top third
Pinners scroll fast. The top third of your pin is the part that's most visible in browsing mode, so your most important text overlay should sit there — not the bottom.
High contrast text overlay
Use a dark semi-transparent band behind light text (or vice versa) to guarantee readability on any background image. Aim for a minimum contrast ratio of 4.5:1.
Brand footer, not brand header
Put your logo or URL at the bottom of the pin. Pinterest's thumbnail cropping algorithm sometimes cuts the top of pins in suggested content, so anything logo-shaped at the top risks disappearing.
Layout Suggestions
- 1Top third: bold title overlay. Middle half: hero image. Bottom: brand/URL.
- 2Vertical split: 40% image on left, 60% text on right for list-style pins.
- 3Full-bleed photo with a single dark overlay strip across the middle holding the title.
Other pin types
Frequently Asked Questions
Taller pins render in the feed but get cropped at ~2.1:1 ratio in browsing views, so any content below that fold loses impressions. Stick to 2:3 unless you have a specific reason to go taller.
PNG for pins with text overlays and graphics, JPG for pins that are mostly photography. PNG preserves sharp edges on typography; JPG keeps file sizes small for photo-heavy pins without visible quality loss.
Five to ten fresh standard pins per day is the consistent sweet spot for most accounts in 2026. Pinterest rewards daily publishing over bulk posting, so steady output beats weekly bursts.
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