Dimensions
1080 × 1920
Aspect ratio: 9:16
Max file size
100 MB
Supported formats
JPG, PNG, MP4
Design Tips for Story Pins
9:16 vertical format, full-bleed
Same as Idea Pins — design every frame to fill the mobile screen edge to edge.
Tell a progression
Story pins work best when there's a clear before-middle-after structure. Open with context, show the process, close with the payoff.
Consistent frame style
Use the same font, color palette, and layout across all frames. Inconsistency breaks the flow and lowers completion rates.
Strong cover frame
Frame 1 is the thumbnail that shows up in feed. Make it a punchy title card or the most eye-catching image.
Layout Suggestions
- 15-frame tutorial: title → step 1 → step 2 → step 3 → final result.
- 23-frame mini-story: problem → solution → outcome.
- 37-frame list: title + 6 numbered list items.
Other pin types
Frequently Asked Questions
Effectively yes. Pinterest merged Story Pins into Idea Pins in most regions. The format specs are identical; only the label changed in some tools.
No — like Idea Pins, Story Pins don't link externally. Use them for brand building.
5-7 frames. Fewer feels rushed; more loses viewers by frame 8.
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