Dimensions
1000 × 1000
Aspect ratio: 1:1
Max file size
32 MB per image
Supported formats
JPG, PNG
Design Tips for Carousel Pins
Square format for best rendering
Carousel pins use 1:1 (square) aspect ratio. Design each frame to work independently — pinners may swipe, but they may also stop at frame 1.
Make frame 1 a hook, not an intro
Frame 1 has to work as a standalone pin. Treat it like your strongest image, then use subsequent frames to deepen the story.
Consistent visual style across frames
Same color palette, fonts, and layout grid on every frame. Inconsistent frames feel disjointed and reduce swipe-through.
Number or label each frame
Small text like '1 of 5' in the corner tells pinners how many frames there are, which encourages them to keep swiping.
Layout Suggestions
- 15-frame product showcase: hero shot, detail, use case, benefits, CTA.
- 23-frame story: problem, solution, result.
- 32-frame before/after with the reveal on swipe.
Other pin types
Frequently Asked Questions
Between 2 and 5 images. More than 5 isn't supported.
No — all frames link to the same URL. If you want separate links per frame, publish them as individual standard pins instead.
When done well, yes. The average engagement per carousel is slightly higher than per single pin, though total reach per pin is slightly lower.
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