Dimensions
1000 × 1500
Aspect ratio: 2:3
Max file size
32 MB
Supported formats
JPG, PNG
Design Tips for Comparison Pins
Clear visual split
Vertical split (left vs right) or horizontal split (top vs bottom). Make the dividing line obvious so pinners immediately grasp the structure.
Same number of points on each side
If one side has 5 bullet points and the other has 3, pinners subconsciously read bias. Keep the sides symmetrical in layout even if the content differs.
Stay neutral in the visual treatment
Don't make one side look 'worse' with muted colors or messy layouts. Let the content speak for itself. Neutral framing earns more trust, which earns more saves.
Clear winner callout if you're recommending one
If the post is taking a side, add a small 'Winner' or 'Best for X' tag. Pinners appreciate the guidance as long as it comes after the neutral comparison.
Layout Suggestions
- 1Vertical split with product A on left, product B on right, 5 matching points each.
- 2Horizontal split with A on top half and B on bottom half.
- 3Three-column grid: features list | A | B with checkmarks.
Other pin types
Frequently Asked Questions
Yes, but two or three works best visually. Four-option comparisons get cramped on a 2:3 pin. For four or more, use an infographic pin layout instead.
No — stay visually neutral. If you're recommending one option, make the case in the pin description or destination page, not through sneaky design.
Product reviews, software comparisons, beauty products, recipes with ingredient variations, and any niche where pinners are choosing between options.
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