Pinterest Pin Dimensions

Pinterest Listicle Pins Size — Exact Dimensions & Design Guide

Listicle pins are numbered-list style pins that package 5-15 items into a single scrollable pin. They dominate content marketing because they promise digestible, countable value — pinners save them knowing exactly what they'll get.

Dimensions

1000 × 1500

Aspect ratio: 2:3

Max file size

32 MB

Supported formats

JPG, PNG

Design Tips for Listicle Pins

Number in the title overlay

'7 Ideas' or '15 Tips' in the headline sets the expectation immediately. Numbered titles get saved at higher rates than non-numbered alternatives.

Preview 3-5 list items on the pin

Show 3-5 items in the pin itself to tease the full list. The pin needs to feel substantive on its own while still giving pinners a reason to click through.

Alternate backgrounds or divider lines

Thin horizontal divider lines between list items, or alternating cream/white backgrounds, make the list visually scannable without requiring effort from the viewer.

Odd numbers outperform even

7 and 9 outperform 6 and 10 in pin titles. Odd numbers feel less 'rounded' and more specific, which signals authenticity.

Layout Suggestions

  • 1Title at top → 5 preview list items with icons → 'See all' CTA at bottom.
  • 2Vertical list with alternating row colors and small numbered circles.
  • 3Grid of 6 cells, each with one list item and a small icon.

Other pin types

Frequently Asked Questions

5-15 items in total. Under 5 feels thin; over 15 feels overwhelming. 7, 9, and 13 are especially strong numbers for pin titles.

Preview 3-5 items max. Giving everything away removes the reason to click through. A strong preview plus a 'See all 15 on the blog' CTA converts best.

Nearly every niche, yes. They work especially well for content marketing, lifestyle, parenting, and education. They work less well for pure aesthetic niches like photography or fashion where images matter more than counts.

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