Dimensions
1000 × 1500
Aspect ratio: 2:3
Max file size
32 MB
Supported formats
JPG, PNG
Design Tips for Recipe Pins
Overhead hero shot with visual appetite appeal
Food pinners respond to color, texture, and implied warmth. Shoot from directly overhead on a neutral surface, and include a hint of steam, syrup drip, or sprinkled garnish to signal freshness.
Include the recipe name in the top third
Your pin title overlay should be the recipe name in a clear serif or script font — something that reads as 'food' before the image even registers.
Use Recipe schema on your blog post
Add JSON-LD Recipe schema to your blog post so Pinterest pulls cook time, servings, and ingredients automatically. Pins with recipe metadata get significantly more clicks.
Warm color palette performs best
Warm-toned pins (oranges, reds, golds) outperform cool-toned pins for food content. Adjust your color grading to lean warm even when shooting in daylight.
Layout Suggestions
- 1Full-bleed overhead shot with title card in the bottom third.
- 2Three-step visual: ingredients → cooked → plated.
- 3Before and after bake: raw dough → finished loaf.
Other pin types
Frequently Asked Questions
Recipe schema lets Pinterest display cook time, servings, ingredients, and star ratings right on the pin card. That rich preview drives higher CTR than a plain pin, because pinners get a preview of what they'll find on the click.
Overhead, warm, slightly oversaturated. Natural daylight beats flash. Neutral surfaces (wood, marble, linen) outperform busy backgrounds.
Yes, but keep it minimal — just the recipe name in the top third. Over-texted recipe pins feel like ads and underperform.
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