Dimensions
1000 × 1500
Aspect ratio: 2:3
Max file size
32 MB
Supported formats
JPG, PNG
Design Tips for Seasonal Pins
Use seasonal color palettes
Oranges and browns for fall, reds and greens for Christmas, pastels for Easter, bold brights for summer. Pinterest pinners recognize seasonal palettes instantly, which boosts in-category discovery.
Include the season or holiday in the title
'Fall Decor Ideas' or 'Easter Brunch Recipes' — the season name in the title overlay is a keyword signal AND a visual anchor. Pinterest's search heavily weighs seasonal terms during their windows.
Publish early, not on time
Post seasonal pins 4-6 weeks before the peak. Pinners plan weeks ahead. A Halloween pin published on October 25 misses the main planning window entirely.
Evergreen redesign each year
Don't republish the exact same pin every year — Pinterest's duplicate detection suppresses repeats. Redesign with new imagery and updated copy. The underlying content can stay the same; just refresh the visual.
Layout Suggestions
- 1Seasonal-themed background (fall leaves, snow, spring flowers) with recipe/idea overlay.
- 2Holiday color-block title card with supporting photo below.
- 3Calendar-style pin with 'Get ready for [holiday]' and a countdown feel.
Other pin types
Frequently Asked Questions
4-6 weeks before the peak search window. For Christmas, publish in early November. For Halloween, publish in mid-September. For Mother's Day, publish mid-April.
Not exactly. Pinterest's duplicate filter suppresses identical pins. Redesign the visual each year with updated imagery and minor copy changes. The underlying content can stay the same.
The day before the event, stop actively promoting it. After the event, let older seasonal pins rest until next year's planning window approaches.
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