Dimensions
1000 × 1500
Aspect ratio: 2:3
Max file size
32 MB
Supported formats
JPG, PNG
Design Tips for Tutorial Pins
Number every step clearly
Each step needs a visible number (1, 2, 3...) so pinners can follow the progression without confusion. Place numbers in a consistent position on every frame.
Show the end result first
Put the finished product at the top of the pin, then the numbered steps below. Pinners decide whether to save based on the outcome — show them what they'll get before asking them to read the steps.
Keep step photos consistent
Same angle, same lighting, same framing for every step. Inconsistency breaks the tutorial flow and makes the pin feel amateur.
Text overlay on every step
Even if the image is clear, include a 1-sentence text overlay for each step. Pinterest's image search indexes pin text, and step labels help the algorithm understand the content.
Layout Suggestions
- 1Result at top, then 4 numbered step photos in a 2x2 grid.
- 2Vertical timeline: finished piece at top, then steps stacked top to bottom.
- 3Before → step 1 → step 2 → step 3 → after (5-frame vertical strip).
Other pin types
Frequently Asked Questions
4-6 steps fits cleanly in a 2:3 pin without feeling crowded. More than 6 steps get too small to read — split the tutorial into multiple pins if needed.
No — keep the pin as a preview. Drive traffic to your site for the complete instructions. A pin that gives everything away has no reason to be clicked.
Tutorial pins drive more website traffic; Idea Pins get more on-platform engagement. For monetizable how-to content, standard tutorial pins almost always win.
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